DIY Sales Playbook

Learn proven strategies to be more consistent and effective with generating leads, converting them and growing your revenue consistently without feeling overwhelmed

 
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Attention Solopreneurs and Small Firm Owners!

You are a "Seller Doer" - someone who does business development as well as makes sure that your clients get the best possible results.

Have you ever wondered what is the secret sauce to grow your business and revenue consistently without being overwhelmed?

Do you wish to stay ahead of the curve and learn all the working strategies and step by step methodologies to become more efficient in business development?

Well, look no further!

Do you often find yourself asking these questions?

 

How can I win new business consistently?

How can I grow faster and reach my revenue goals without being overwhelmed?

How can I optimize my strategies to become better and more efficient in business development?

Which KPIs should I track in order to optimize my growth?

How to establish myself as an expert in my niche while generating high quality leads consistently?

 

If you are a business coach, consultant or business owner with a revenue between $200k and $2M you are in luck!

Introducing

DIY Sales Playbook Webinar

Live Online Workshop for Small Business Owners, Solopreneurs and Business Coaches

What You Will Get

  • Access to 4 live webinars
  • Learn how to make the most of your business development time
  • Proven working strategies to increase your revenue
  • Win business at a higher rate
  • Identify your ideal client
  • Understand your KPIs to achieve your goals
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Here's what you will gain after attending this workshop

Know Your Ideal Client Profile

You will know every aspect about your ideal client - and you will them better than they know themselves!

Simplify Your Sales Equation

know exactly which KPIs you need to track and what exactly you need in your sales funnel to optimize your business growth

Plug and Play Sales Process

You will get to know about the plug and play sales model, which you can replicate any number of times to boost your revenue and optimize your business growth

Know Your USP

You will figure out the answer to the question "Why You?" by dialing down and finding out your unique proposition in the market that differentiates your from your competitors.

Strong Community - Breakout Rooms

Get to know, interact and be part of the community of other like-minded business owners like yourself in our special breakout rooms.

Meet Your Instructor

Chris Cocca, Strategic Sales Expert

I work as a fractional sales leader to enable sales success for small and mid-sized business owners. I help provide a foundation for revenue growth by building an implementing a sales playbook that includes a repeatable sales process, a refined sales strategy, and consistent sales messaging tied to a unique value proposition and sales stories. My vision is to help business owners achieve their goals and dreams as they scale their businesses.

I am an experienced, hands-on, fractional vice-president of sales that will help you work to achieve your sales goals. I will work to quickly understand your business, your customers and your competition. I will take the steps necessary to build your sales team and sales infrastructure to deliver sustained sales growth.

Experience in Sales and Marketing

 

  • Frito Lay - 17 years of experience. Sr Director of Sales for Frito Lay Atlantic Region, with annual revenue of $1.0B. Lead a team of 15 Sales, Marketing, and Category Management employees.
  • Greencore - Director of National Accounts for Greencore USA. Account responsibility includes 7- Eleven, with annual revenue of $100MM+ Sales Leader for East Coast regional customers, with total revenue responsibility of $140MM.
  • Truco Enterprise - Vice President of Sales. National Account Sales including Kroger and Target. Broker Management/building national selling network.
  • RAIN Group – Worked with international companies including Worley Group to increase their sales with sales performance improvement and sales training services.
  • President, Chris Cocca Strategic Sales - Chris Cocca is the President of Strategic Sales in Maryland, focusing on enabling sales success and providing fractional sales leadership for owners and CEOs of mid size and small companies.

    Chris Cocca Strategic Sales works as a fractional sales leader to build and implement a Sales Playbook that includes a repeatable sales process, defined sales strategy, clear and unique value proposition and compelling sales stories.

    Before founding Strategic Sales Solutions, Chris spent 25 years as a leader in Fortune 500 and Mid Cap companies. Chris' experience includes over 20 years of leading Sales Teams and driving record sales growth. Chris has worked with clients across multiple industries including: Manufacturing, SaaS, Professional Services, Accounting Firms, Legal Firms, IT Services, Advertising/Marketing, Retail and others.

    Chris is passionate about helping business owners realize their goals and providing a foundation for sustained sales growth. Chris creates a repeatable sales process that drives accountability and coaches sales teams to perform at their highest level to deliver results.

Frequently Asked Questions

Client Testimonials

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Mike Reid – Consultant

"The sales playbook workshop will increase the ROI on my time, improve my revenue and grow my business. Chris has provided a framework for a sales playbook that can be adapted to almost any business. I would encourage anyone who wants to grow their business to take part in Chris’ workshop!"

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Matt McDermott – Business Owner

"Chris helped us develop a rock-solid sales process that increased our new business pipeline by 3.5X! With his workshops we were able to implement what we learned immediately. We emerged with a sales playbook that guides us from prospecting to qualifying leads to winning the trust of a would-be client"

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Rich Valway – President

"Chris has a proven track record of helping companies develop and execute next level sales strategies. He partnered with us to redefine our sales playbook and we are seeing incredible results! If you are looking to transform your sales efforts to achieve world class results, I highly recommend Chris as a trusted partner to accomplish your goals"

Choose Your Dates

Every Thursday from
11AM to 12NOON EST

$1497 Only

Starting March 7th
4 modules/4 Weeks

  • Access to 4 live webinars
  • Proven working strategies and tools to increase your revenue 
  • Learn to make the most of your business development time
  • Identify your ideal customers and buyer personas
  • Understand your KPIs to achieve your goals
  • Network with like minded business owners and service providers
  • Build a Sales Playbook in 30 days that you can implement immediately!
SIGN UP NOW

Every Friday from
11AM to 12NOON EST

$1497 Only

Starting March 8th
4 modules/4 Weeks

  • Access to 4 live webinars
  • Proven working strategies and tools to increase your revenue 
  • Learn to make the most of your business development time
  • Identify your ideal customers and buyer personas
  • Understand your KPIs to achieve your goals
  • Network with like minded business owners and service providers
  • Build a Sales Playbook in 30 days that you can implement immediately!
SIGN UP NOW

Are you ready to craft your success story in the next 30 days? Are you ready to chase down your revenue goals using your unique 30 day build once, use forever sales playbook?

Sign Up Now